The Xiaomi Mi 11 Lite was recently launched in India and has already seen great success in the region. Now, the company has revealed that the device’s sales have broken records, reaching 200 Crore INR (roughly 26.8 million US Dollars) within just the first week of its launch.

Xiaomi Mi 11 Lite In Hand All Colors Featured

The sales figures from the Chinese tech giant’s smartphones include both offline and online channels, with the model seeing great response from customers in India. Dr. Vivek Kumar, Business Lead of Mi smartphones, stated that “With the launch of Mi 11 Lite as well, we introduced the perks of a flagship level experience featured in an ultralight and slim form factor, for our fashionable young audiences. The 200 crore milestone is a testimony that we are constantly supported by our Mi Fans and consumers, when we try something new and exciting, and that there is an appetite for such devices in the market.”

For those unaware, India is a key market for Xiaomi, with the brand being a major player in the Indian smartphone market. Furthermore, the success of the Mi 11 Lite is likely due to the company’s traditional strategy of aggressive pricing with competitive specifications. The smartphone starts from 21,999 INR (roughly 296 US Dollars) and offers a Qualcomm Snapdragon 732G SoC. It sports a 6.55 inch 10 bit AMOLED DoTDisplay with support for a 90Hz high refresh rate.

Xiaomi

The handset is also the slimmest and lightest smartphone of 2021, with a 6.8mm thickness and weighing just 157 grams. On the rear, the device houses a 64 megapixel triple camera setup along with an ultra wide angle lens and macro sensor. It even offers IP53 certification and has been available through the company’s official Mi.com stores, Mi Home Stores, Flipkart.com, and over 10,000 partner retail stores as well.

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