The popular smartphone brand, Xiaomi, has just announced their latest partnership, which is called ‘Active with Cult by Mi.’ This collaboration is with Cult.fit for the promotion of health and fitness in India.
In recent times, people have become more conscious regarding their health and well being, and now, Mi India aims to help people in India as well under its ‘Watchful living.’ The new partnership will focus on “taking small conscious decisions to enrich and enhance one’s wholesome mental and physical health, especially in the current times.” Through ‘Active with Cult,’ the Chinese tech giant aims to help users stay fit by making small tweaks in their lifestyles through, exercise, food, mindset, and also introduce a fitness regime as well.
Apart from just physical well being, the company’s collaboration also aims to focus on mental health, body positivity, and home workouts as well. The partnership would be in the form of a Fitness series powered by Cult, which would also feature, Simran Nazare- Dance Fitness expert, Naveen Sharma- Yoga expert, Suvini Mehra- Strength expert, and many more. It will also have ‘Ask me Anything’ (AMA) Live sessions with personalities such as Shwetambari Shetty and others as well.
In other words, the smartphone maker is working to encourage a healthy way of living while also adding value to consumers’ lives through the introduction of technology and products that offer fitness challenges and more. Notably, the move also arrives after the launch of the company’s Mi Watch Revolve Active in India, which arrived under the Watchful Living banner.
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