Sony announced last week that it will unveil a new camera on Wednesday, July 7. Unfortunately, that will no longer be happening.

The Sony Camera official YouTube channel uploaded a short video today announcing that the announcement has been postponed. No reason was given for the decision, though they did say that a new date will be announced soon.

The original poster for the launch had a caption that read “capture more of your world”. The new camera is expected to launch under the Alpha series and there are rumors it will be the Alpha 7 IV, a successor to the Alpha 7 III released back in 2018.

 

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