Earlier this year, Carl Pei, the former OnePlus co-founder, had revealed his new tech startup dubbed Nothing and revealed that its first product will be wireless earbuds. Now, the startup has offered a chance to grab this product early, but it has a catch.

Nothing Ear (1) TWS earbuds

Remember how OnePlus first launched its smartphones with an invite system during its initial years, well, Nothing is following a similar unique system to offer people a chance at buying their product. But rather than an invite system, the firm is starting an auction for those that can’t wait to get their hands on the new truly wireless earbuds. For those unaware, the hearables in question are the Nothing Ear (1) TWS earbuds.

While the earbuds are set to launch on 27th July 2021 in various regions, the company is hosting an auction for the first 100 pairs of ear (1) true wireless earbuds. These earphones will be auctioned on DropX at 9 AM ET on Monday and are clearly aimed at enthusiasts that seek to buy the product before anyone else. While the first 100 Nothing ear (1) true wireless earbuds are not a special variant and will be the same as the ones that will be sold after, the product will feature a unique engraving between 1 to 100 based on their final sale price.

Nothing

As per Akis Evangelidis, Head of Marketing and Co-Founder of the startup, “We’re conducting an auction exclusively on StockX, which means our communities will have a chance to purchase Ear (1) before anyone else and also before it is fully revealed.” Similarly, StockX Chief Marketing Officer Deena Bahri added that “From sneakers and apparel to collectibles and now electronics, we are committed to bringing customers and culturally relevant brands together on our marketplace. Nothing was the perfect partner to launch our very first electronics DropX and help demonstrate how StockX connects consumers to innovative technology.”

RELATED:

 

RELATED ARTICLESMORE FROM AUTHOR