US carmaker Ford is known for power and speed from its lineup of heavy-hitting and gasoline-guzzling monsters on wheels. The company has started replicating its powerful traditional models in the Electric Vehicle (EV) space.
As Ford continues to expand its EV lineup, it seems the company hopes to carry along a segment of its clientele attached to gasoline engines. A survey recently showed that 20% of drivers would miss the smell of gasoline in their electric vehicles. In a seeming response to this feedback, Ford has produced its gasoline-themed fragrance to at least satisfy the yearning of a segment of its customers.
The new Ford gasoline-themed perfume is called Mach-Eau and was produced in collaboration with perfumer Olfiction. The Mach-Eau targets a reenactment of the feel and smell of the interior of a vehicle, combined with a raft of other scents, including smoke, rubber, gasoline, and animal smells (horse).
Obviously, Ford does not intend to sell the Mach-Eau fragrance, at least for the present. It debuted at the Goodwood Festival of Speed. A few whiffs of the gasoline-themed fragrance were taken during the festival.
A gasoline-themed fragrance for drivers to reenact the feel of Ford’s heavy-hitting gasoline engines could appeal to some drivers. However, it remains to be seen how this fragrance will sit as a part of the refreshing feel of Ford’s EV offerings. If the company relied on feedback from the specified survey, only a tiny fraction of users would fancy such moves. Whether the sample used for the survey was statistically representative is another issue that determines the degree of inference that can be drawn from its outcome.
Finally, even though one in five drivers missed the gasoline smell, there is no data that specify what proportion of the drivers will fancy a gasoline-themed fragrance on their EVs.
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(via)
