After becoming independent from Huawei, Honor has been steadily reclaiming its market share in China. The brand will also compete with the likes of other Chinese brands like Xiaomi, Oppo, and Vivo that are seeking to fill in the void in the market left by Huawei.
According to a Counterpoint Research report, the former sub brand of Huawei is also trying to expand its position in the premium market segment. As of right now, the price segment between 2000 to 4000 Yuan (roughly 300 to 600 US Dollars) and above are expected to see a reshuffling in the second half of this year amid growing competition in the market.
Furthermore, Honor’s market share in China reached 8.4 percent in June 2021 marking a growth from just 5.1 percent back in January. Although, the brand has yet to recover its sales peak of 4.55 million units, which it had achieved back in August of last year. While the June sales figures only reached around half of this peak, the company recorded strong growth momentum with sales up 39 percent month on month in May and 27 percent month on month in June.
The report also added that the low shipments of Huawei P and Mate series opens opportunities for in the premium segment for other vendors like Oppo, Vivo, and Xiaomi. Even Honor would seek to benefit, especially with its upcoming Magic 3 series that is set to launch this month.
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