The mobile division of Samsung is apparently facing issues as the company has begun a management review of its smartphone business. The news arrives amid Xiaomi‘s lead in the smartphone market.
According to TheElec report, the South Korean tech giant is conducting a “special review.” What makes this different from standard reviews is that it can occur without any warning when a particular division starts facing business challenges. Notably, this smartphone business review could possibly even turn into an audit depending on its results. While Samsung has maintained its top spot in the global smartphone market in Q2 2021, sales in this period has declined compared to the previous quarter.
Furthermore, the report also suggested that the latest Galaxy S21 series is not hitting sales targets as well. The situation is further worsened by the ongoing shortage of semiconductors and chipsets that has affected various industries across the globe. This has even caused Samsung to see a decline in 5G sales as well. The brand also falls behind Apple and Chinese OEMs like Oppo and Vivo in terms of 5G sales.
Interestingly, the report arrives as Xiaomi is seeing robust growth in the global smartphone market. The Chinese brand became the world’s largest smartphone maker in terms of sales in June 2021, while it took the second spot in the Q2 2021. Although, Samsung is expected to see a surge in sales after its upcoming smartphone launches. This month, the Galaxy Unpacked event would also have announcements for various new products, which includes new foldable phones.
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