Just a few days back, ASUS launched its latest gaming smartphones — ROG Phone 5s and ROG Phone 5s Pro in its home market China. The phones, powered by the Qualcomm Snapdragon 888 Plus 5G SoC, are targeted at the high-end market.
The newly launched smartphones are the successor to the ASUS ROG Phone 5 series, which was launched in March this year. As per the reports, ASUS accounted for about 90 percent market share in Taiwan’s gaming smartphone segment in the first half of this year.
With the updated ROG Phone 5s series powered by the latest chipset available in the market, it appears that ASUS is trying to ensure that it offers top-of-the-line specifications and improves its lead in the market.
The company has confirmed that the ROG Phone 5 series, as well as the newly announced ROG Phone 5s series, will be released in Mainland China. Expanding to more regions will allow the Taiwan-based company to sell more units of its gaming smartphones.
As per the company’s estimates, it managed to sell around 500,000 units of its smartphones in the year 2020, and this year, the company is aiming to sell 800,000 to 1 million units and it seems quite achievable for the brand at this time.
ASUS only has a presence in the high-end premium smartphone segment and is no longer selling budget or mid-range smartphones. Although there’s a Zenfone lineup of flagship smartphones, the popular offering from the brand remains the ROG Phone gaming lineup.
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