Google, along with other tech giants, has been facing several inquiries and lawsuits from the government agencies over business practices and it seems that the search engine giant could be facing yet another one of those.
The United States Justice Department is planning to file a second monopoly lawsuit against Google, owned by Alphabet Inc. This time, the US DOJ is targeting the company over its digital advertising business, reports Bloomberg.
In an email response to Bloomberg, Google said that its “advertising technologies help websites and apps fund their content, enable small businesses to grow, and protect users from exploitative privacy practices and bad ad experiences.”
Last year, in October, the Justice Department had sued Google by accusing it of illegally using its market muscle to hobble rivals and a trial from the same has been set for September 2023.
Another lawsuit was filed by 38 states and territories of the United States, accusing the technology giant of abusing its market power to make its search engine as dominant inside cars, TVs and speakers as it is in phones. This lawsuit was consolidated with the federal lawsuit for purposes of discovery.
The Justice Department is also concerned about Google’s move of banning some cookies in its Chrome browser, citing increased user privacy. The move led to its online rivals complaining about losing the data-gathering tool. The U.S. Justice Department investigators are asking advertising industry executives whether the move by the search giant will hobble its smaller rivals.
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