Samsung is reportedly projected to ship 7.2 million units of foldable smartphones in this year. The news arrives as the company saw higher than expected demand for its two new foldable phones, the Galaxy Z Fold3 and Galaxy Z Flip3.
According to TheElec report, the projection is from an analyst firm Display Supply Chain Consultants (DSCC). As per this report, the firm forecasts that the South Korean tech giant will ship more than 7 million units of its foldable smartphones at the higher end estimate. This marks a significant rise in shipments over last year, in which the company shipped just 2.5 million units. With the launch of the Galaxy Z Fold3 and Galaxy Z Flip3, the brand saw pre orders reaching 920,000 units.
Notably, the pre orders for these two devices is even higher than its mainstream flagship Galaxy S21 and the previously launched Galaxy Note 20. Although, DSCC added that most of these orders for the foldable smartphone is from the company’s home country, South Korea. The report adds that Samsung is spending an exorbitant amount on the marketing and promotion of the new smartphones.
DSCC believes that the company is planning on spending 2 billion US Dollars to promote the new devices, which is equal to about 53 percent of the company’s mobile unit’s operating income in the third quarter and 69 percent of its operating income in the second quarter. It remains to be seen whether the massive high budget marketing strategy will effect the Samsung Mobile’s operating income for the second half of this year.
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