Twitter had announced the Super Follow feature a few months back in February this year and after a long wait, the feature has now finally been launched. The addition of this new feature is a part of the company’s plan to expand its revenue stream.
The Super Follows feature on Twitter allows users to charge a monthly subscription fee to the followers to share exclusive subscriber-only content on Twitter.
Currently, only users in the United States and Canada using the Twitter iOS version will be able to Super Follow some accounts but the company says that the feature will be rolled out to users in other regions in the coming weeks.
Eligible accounts can set the price for Super Follow subscriptions and the social media platform is offering three options — $2.99, $4.99, and $9.99 per month. Creators can then choose to mark some tweets for subscribers only while continuing to reach their unpaid follower base in regular tweets.
To differentiate paid subscribers from unpaid ones, the paid subscribers will be marked with a special Super Follower badge. Twitter says that the badge shows up in replies, elevating a follower’s ability to interact directly with accounts they opt to support.
The option is available in the Monetization options in the app’s sidebar. To be eligible for this new feature, the user needs to be located in the United States and have more than 10,000 followers as well as at least 25 tweets within the last month.
Do note that the Super Follows feature isn’t available for everyone and those who want to use it still need to file an application and join the waitlist. The company had started taking applications in June this year and has already approved a few creators.
This year, Twitter acquired Scroll, a subscription service that offers an ad-free news reading experience to its users. Prior to that, the social media platform had acquired newsletter service Revue.
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