US e-commerce giant Amazon is reportedly planning to launch a new line of its own-branded smart TV in the United States. The TVs are said to be planned for launch in early October according to a report first carried by Business Insider. AmazonBasics 43-inch Fire TV Edition 4K Featured 01

Amazon isn’t new to the TV segment per se. The brand presently sells a wide variety of self-branded products in India under the AmazonBasics label. The line includes Fire OS-powered smart TV models in different sizes. In January this year,  the brand expanded its portfolio by releasing three new models that are targeted at first-time smart TV buyers.

Business Insider quotes sources with knowledge of information described as a “closely guarded secret” to have hinted that the smart TVs will pack Alexa support. The TVs will also be available in different sizes ranging from 55- to 75-inches in size. Just like most of the Amazon-branded products, the TV will reportedly be manufactured by Chinese firm TCL but this time around, one of the models will be manufactured directly by Amazon.AmazonBasics 43-inch Fire TV Edition 4K Featured

We believe Amazon is bringing the smart TVs sold under the AmazonBasics moniker in India to the US. Although there is a basic 32-inch version with FullHD resolution in India, there are other models ranging from 43-inch, 50-inch, and 55-inch displays with 4K resolutions.

There is no word yet on the pricing of the smart TV models but the AmazonBasics TV 55-inch is on sale in India for Rs 42,999 in India (~$589). Thus, the smart TV will start at around $600 in the US.

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