Recently, OnePlus merged with its sister brand OPPO. Hence, changes were expected. In fact, the company has already started using ColorOS. Now, according to the latest rumor, the brand that was once known for flagship killer phones in India might enter the budget smartphone category.
As per tipster Yogesh Brar, OnePlus might release sub-₹20,000 smartphones in India in the near future. These devices are estimated to hit the market as early as Q4 2021 or Q2 2022. The upcoming affordable handsets from the company will likely use the ‘Nord’ branding.
OnePlus already sells budget phones in some regions. But this will be the first time for India, a market where the brand has been leading in the premium smartphone category for quite some time.
Unlike the premium segment, the budget category in India is too competitive. There are players like Redmi, realme, and even Samsung to some extent. Let’s not forget the Transsion brands (Infinix, TECNO) either.
All these brands offer great hardware at affordable price tags. The software is probably the common problem among these handsets, except for Samsung, which is doing fine.
At present, it’s not known what set of features OnePlus’ budget smartphones for India will offer. We are looking forward to learning more about these devices in the coming days.
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