Apart from smartphones, Xiaomi is also known for its smart televisions. The company’s TVs are cheaper than the models offered by traditional TV brands with a similar set of features. However, that comes with a caveat in China in the form of advertisements in software.
Mi TVs and Redmi TVs in China run MIUI for TV based on Android. Whereas, in international markets, the company uses Android TV. In India, the firm’s televisions also come with PatchWall launcher, which offers one of the best user experiences on smart TVs.
Another difference is that Xiaomi does not show advertisements in global markets. On the other hand, the MIUI for TV in China throws ads as soon as the television boots up. Previously, these ads were even unskippable.
Apart from boot advertisements, MIUI for TV also shows other types of ads like banners and pop-ups. These can be frustrating when you are navigating through the UI.
Hence, during a recent Q&A session held by the Xiaomi TV team, a user asked the company to delete ads from its televisions with discontent. To this, the firm’s execs simply replied that they are working hard to balance advertising and user experience as much as possible for better service.
The statement from Xiaomi clearly suggests that it does not have plans to remove ads from its televisions in China for now. Hopefully, the company does not bring these practices to global markets.
Xiaomi has been always known for its hardware, however, the same cannot be said about its software. MIUI was one of the best Android skins in the past. But in recent years, its quality has degraded due to bugs, optimizations, advertisements, and slower update delivery.
With growing international presence and competition, Xiaomi surely needs to up its game in the software department. Fortunately, the company has already started working on it by promising three OS updates and four years of security patches for the upcoming Xiaomi 11T series.
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