Display Supply Chain Consultants (DSCC) has released the latest Quarterly Foldable/Rollable Display Shipment and Technology Report. According to DSCC (via Phonearena), a whopping 819,000 foldable smartphones were sold in Q2, 2021, which is up 147% on a sequential basis but a mere 0.3% year-over-year. Well, these numbers clearly hint at how good Q3 figures are going to look like. Behind all of this will be Samsung sitting comfortably at the helm of this segment.
For Q3, sequential growth is expected to be as high as 215% quarterly and a massive 480% annually to 2.6 million units. For Q4, as per the forecast, sequential growth should be at 46% with a 450% growth rate on an annual basis.
From what it appears, the foldable market will only swell further with more players coming into the picture starting next year. Huawei, Oppo, Vivo, Xiaomi, Google, and Honor are the big names that have foldable smartphones lined up in their inventories. Even though there’s a scarcity of chips, that’s hardly impacting the launch plans of these OEMs.
DSCC CEO Ross Young believes the spike in the foldable segment is due to Samsung’s aggressive marketing of a feature-loaded innovation tagged at a lower price. Samsung has placed Galaxy Z Flip3 at $999 and Galaxy Z Fold3 at $1,799 both of which are one of the finest products available in the market with water-proofing and a bunch of other exciting new additions. The Galaxy Z Fold 3 is the first foldable device with pen input and an under-panel camera. These alluring devices have been able to draw a lot of attention, thanks to Samsung’s concentrated advertisements and marketing.
DSCC is expecting a 232% hike in foldable smartphone shipments in 2021 that makes a total of 7.5 million foldable devices, which is up by 35% of DSCC’s earlier prediction The research firm further increased its 2022 forecast by 20% and expect annual gains to stand at 112%. By 2026, as demand increases and prices get normalized, DSCC forecasts 51 million of these smartphones to be shipped across the globe.
The firm concludes that Samsung Galaxy Z Flip3 will be the undisputed king in the foldable market this year with an 83.9% market share, followed by Huawei with a small 10% portion.
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