Xiaomi has just announced earlier today (15th September 2021) that it has opened 100+ new exclusive physical stores in India. The move from the company arrives as it seeks to bolster its ‘retail footprint’ in the region.

 

Xiaomi india
Mi Store India

The Chinese tech giant shared the news today, stating that it has added new stores across tier 5 and tier 6 markets. Though this, the company has official opened stores ranging from Kashmir in the north to Kanyakumari in the south of India. Furthermore, the new stores have sought to boost its presence in rural regions in the country. The brand’s new 100+ stores target the tier 5 and tier 6 cities, which have a popular count fewer than 50,000 people.

Muralikrishnan B, Chief Operating Officer, Xiaomi India, stated that “We started our Grow with Mi initiative 6 months back and are overwhelmed with the responses and support that we have received from our retail partners across the country. This has encouraged us to further strengthen our network with 100+ new stores. Our aim with the initiative is to increase the availability of Xiaomi and Redmi products in Tier 5 and Tier 6 cities and provide a best-in-class experience in regions that have limited access. We are confident that our retail stores will take the budding entrepreneurs a step closer towards their dream and further generate employment in each pocket of the country.”

Xiaomi

For those unaware, the company opened its first flagship retail store in India back in 2018 in Bengaluru, Karnataka. Since then, it has managed to reach a notable milestone by opening over 3,000+ offline stores in the country. Additionally, Xiaomi had also committed to open 6,000 stores within the next 2 years with a planned investment of 100 Crore INR (roughly 13.6 million US Dollars).

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