Amazon is the world’s largest e-commerce company and this puts a lot of responsibility on it to sustain the ethical and professional standards required of it. Amazon continues to finetune its responsiveness to policy violations by online merchant stores to continue to safeguard the consumers from unethical conduct. It is in pursuit of this objective that the company has revealed that it has shut down about 3,000 online stores operated by about 600 Chinese brands. The reason for the action was because of consistent infractions of these stores in incentivized or paid reviews on their online stores registered on Amazon.
The current crackdown is the largest ever accomplished by Amazon and has affected some popular Chinese companies. The blacklisting also includes a freeze of the funds of these defaulters by Amazon. However, according to Amazon, the current move did not affect the growth outlook of Chinese firms on the platform. Amazon VP Asia Global Selling, Cindy Tai stated this in an interview monitored from China.
The issue of paid reviews is a serious policy violation and it has been banned since 2016. Customers rely on the accuracy and authenticity of product reviews to make their purchasing decision and the fidelity of this process is at the heart of the e-commerce model. Amazon says it will continue to improve its internal mechanisms to flag defaulters or serial offenders in paid reviews and other policy violations.
The move by Amazon has led to some of the popular brands seeking alternative e-commerce platforms to continue their operations on eBay and AliExpress among others. Amazon is also shoring up consumer confidence through its unprecedented action and hopes to continue flourishing as the world’s leading e-commerce company.
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