Amazon flagship event of the year, the Great Indian Festival Sale, which was earlier scheduled to begin on October 4 has now been preponed by a day with the sole aim to coincide with rival Flipkart‘s Big Billion Day Sale on October 3. Amazon has also set its stage for some exciting new smartphone launches during the sale period.

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There is an interesting rivalry going on between the two giants where Flipkart, after announcing the 6-day sale from October 7, later changed its decision and marked October 3 as the starting date, a day earlier than Amazon’s October 4 sale. In retaliation, Amazon has now finally decided that they”ll go head-on with Flipkart and both these sales will begin the very same day.

An Amazon India spokesperson said, “Our top priority remains customer trust and the interest of our sellers, especially the lakhs of small sellers and the tens of thousands of local shop owners across India,”. “We continue to innovate for our partners, small businesses and customers, as they gear up for the upcoming festive season. The Amazon Great Indian Festival will now start from October 3, 2021, and as always, Prime members will have early access.”

Great Indian Festival Sale is set to arrive with over 850,000 sellers onboard. There are going to be tons of products from Indian SMBs and local shops. Buyers would witness over 1000 new product launches from the likes of Samsung, OnePlus, Xiaomi, Sony, and Apple. There will be a wide variety with discounted rates from other such brands including boAt, Lenovo, HP, Asus, Fossil, Levi’s, Bajaj, Lakme, Maybelline, etc.

Being a high consumer of smartphones, no sale in India goes without introducing exciting deals and new launches centric around smartphones. And that is exactly going to be the prominent part of the Great Indian Festival sale this year. Here are some of the key launches from top brands.

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Mi 11 Lite NG 5G

Launch date: September 29

Specifications: With a 6.55 inch AMOLED display with a 90 Hz refresh rate and a peak brightness of 800 nits, Mi 11 Lite NG 5G will be powered by a Snapdragon 780G SoC octa-core processor. The phone has a 64MP sensor, an 8MP ultra-wide lens, and a 5MP macro lens along with a front camera as 20MP. It has a large 4250 mAh battery with support for 33W fast charging.

Variants: 6GB RAM + 64GB storage, 6GB RAM + 128GB storage, 8GB RAM + 128GB storage & 8GB RAM + 256GB onboard storage

Samsung Galaxy M52 5G

Launch date: September 28

Specifications: The upcoming phone will feature a 6.7-inch Super AMOLED+ display with an FHD+ resolution of 2400 x 1080p, 120Hz refresh rate, and an Infinity-O design on the front. It is going to be powered by the Snapdragon 778G 5G processor. The camera sports a 64MP (f/1.8) primary shooter, a 12MP (f/2.2) ultra-wide lens, and a 5MP (f/2.4) macro camera with a 32MP selfie camera. It has a massive 5000 mAh battery, a side-mounted fingerprint sensor, NFC, and USB-C.

Variants: 6GB RAM + 128GB storage

iQOO Z5 5G

Launch date: September 27

Specifications: The IQOO Z5 has a 6.67-inch Full-HD LCD display with a 120Hz refresh rate. It runs Android 11-based Origin OS 1.0 for iQOO smartphones. The battery is a massive 5000 mAh cell that also supports 44W fast charging. IQOO Z5 is a 5G-enabled machine powered by the Snapdragon 778G SoC that features a 64MP (f/1.79), 8MP (f/2.2), and 2MP (f/2.4) rear camera set up along with a 16MP (f/2.45) front camera.

Variants: Upto 12GB RAM and 256GB storage

Oppo A series

Launch date: September 27

Specifications: The new smartphones will pack a triple rear camera setup with a 50MP primary AI-powered camera, a 2MP depth sensor, and a 2MP macro camera.

There will be hundreds of other options available across all categories in the Great Indian Festival sale on Amazon.

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