Xiaomi CIVI is the company’s second attempt at lifestyle smartphones after the Mi CC9 series. The device grossed over ¥200 million in just 5 minutes of its first sale. Yesterday, one of the Xiaomi executives shared more insights into the sales of this phone.
Yesterday, Lu Weibing, who holds multiple positions at Xiaomi, has revealed that the sales turnover of Xiaomi CIVI on TMall has exceeded ¥200 million. The handset ranked first in the ¥2,300 – ¥3,000 price category.
Most importantly, over 60% of buyers turned out to be female. As per Xiaomi, the CIVI is target at this sex demographic. Going by the data, the company appears to have achieved its goal.
The Xiaomi CIVI is unlike other smartphones released by Xiaomi in 2021. The Mi 11 Lite and the Xiaomi 11 Lite NE can be considered as its closest siblings as all three are lifestyle smartphones.
However, the CIVI has a premium design all-around with a metal frame, curved display, and an AG glass. But unfortunately, its rear camera layout mimics that of vivo’s. Hene, it’s easy to confuse CIVI with vivo S series phones to be specific.
The China-exclusive Xiaomi CIVI retails at the following price tags in the company’s home turf.
- 8GB + 128GB – ¥2,599 ($403)
- 8GB + 256GB – ¥2,899 ($450)
- 12GB + 256GB – ¥3,199 ($496)
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