Sony is joining hands with Meizu for its flagship smartphone in China. The company will now include Meizu apps and services on the Xperia 1 III flagship handset to better appeal to the Chinese market.
According to an official announcement from the Japanese tech giant, both firms are entering into a strategic partnership earlier today (15th October 2021). The collaboration will have the former offer the latter’s services and applications on its Xperia 1 III flagship smartphone in China. This would include the device arriving with pre installed apps or allopw users to download several apps from Meizu’s Flyme Android skin on the Xperia 1 III and newer devices in the region.
In other words, Chinese users of the new Sony Xperia smartphone can now download the Flyme app store along with services related to news, email, and weather. Although, users need the system update that was apparently pushed out to devices back in October. As per the official announcement, “During the strategic cooperation period, Sony and Meizu will further explore more Flyme functions and application cooperation possibilities on different products.”
The partnership would help devices from the Japanese company seem more appealing in the Chinese market, which is usually harder to enter for non China based brands. Although, Meizu is not exactly a major player in the region either. So it remains to be seen if Sony actually benefits from this partnership in any noticeable way in the arriving months.
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