Canalys has released its report on India Smartphone Market for Q3 2021. According to the research firm, the shipments dropped by 5% YoY. However, Xiaomi continued to dominate the market. At the same time, the Chinese tech giant tried to increase its share in the premium segment.
Canalys says that vaccination played a key role in the increase of smartphone demand in India in the third quarter of 2021. But unfortunately, the shipments fell short of 5% compared to last year due to the shortage of components.
As the low-end models were in short supply, brands were forced to offer promotions on high-end models to lure in customers. Xiaomi pushed its Mi 11 series heavily to increase its share in the premium smartphone category in India. Apple also offered attractive deals on the iPhone 12 series ahead of the iPhone 13 series launch.
On the other hand, realme took a different approach. It focused more on affordable 5G handsets, and therefore, managed to ship around 1 million units of realme 8 5G. A whopping 70% of the brand’s shipment occurred online. Lastly, Transsion also tried to scale up its sales in the country.
Talking about rankings in terms of shipments, Xiaomi came first with a 24% market share (11.2 million units), followed by Samsung with a 19% share (9.1 million units). Then, vivo acquired third position with a 17% of the market (8.1 million units). It was closely followed by relame with a 16% market share (7.5 million units) and OPPO with a 13% share (6.2 million units).
As far as the whole market is concerned, the demand is said to persist during the upcoming Diwali festive season, in addition to the shortage of supplies. We will have to wait and see how the brands will face the situation.
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