Apple Beats has launched a new special edition earbud. The new Beats Flex earbuds special edition is the culmination of a partnership between Japanese musician/ designer Hiroshi Fujiwara and fashion retailer SSENSE. The limited-edition Beats Flex earbuds come with a minimalist, tonal black design and are not different hardware-wise from the original Beats Flex earbuds.
The new Beats Flex earbuds special edition is adorned with Fujiwara’s fragment design logo which is a twin-lighting icon on the earbuds. This is the first such partnership between Beats and Fujiwara’s company. Beats says its collaboration with Fujiwara comes as the musician and designer named the Beats Flex as his favorite product in the Beats portfolio.
The original Beats Flex earbuds had caught the fancy of Fujiwara who said he likes the lightweight neckband for listening to music. Fujiwara also says that the new black-on-black design of the Beats Flex earbuds special edition is extremely sophisticated and refined. He also said that the new Beats Flex special edition will have an instant appeal in the market.
The Apple company Beats has had some previous engagements with Fujiwara and he has always added his touch of innovation and design excellence. On the other hand, apart from Apple, retailer SSENSE will be the sole retailer of the Beats Flex earbuds special edition, and the product is priced at $69.99.
Related:
- Some Apple suppliers halt production for a few days in China due to energy crisis – Gizmochina
- Apple iPhone 12 will get ₹15,901(~$215) discount in Flipkart’s Big Billion Days Sale – Gizmochina
- Apple’s latest software update for the iPhone 13 and new iPads fixes Music bug – Gizmochina
