With Facebook becoming Meta, the company also seeks to build the metaverse, which would be an “internet platform that will be more immersive.” Now, more brands are seemingly joining the virtual realm, with Nike and Dyson being the latest to join in.
Earlier this week, Nike unveiled its virtual world that is modeled after its headquarters on a popular video game called Roblox. This marks one of the first major brands joining the metaverse. The new digital space is dubbed “NIKELAND” and will let players have their avatars’ be outfitted with special Nike products. NIKELAND is currently free for anyone to visit on Roblox and even offers certain games like “Tag”, “The Floor Is Lava” and “Dodgeball” on the platform.
Similarly, Dyson a known luxury home appliance maker has also entered the metaverse with a virtual world of its own. The company has built the Dyson Demo VR, which features visualization and simulation technology that is also used by its engineer’s. This technology helps in testing, prototype, and develop new products and software for the UK based company. In the virtual platform, customers can now test the brand’s hairdryers, straighteners and stylers from their homes.
Notably, the two firms are one of the first to enter the metaverse. In other words, we can soon expect more major brands to soon follow suit and embrace VR as well. Previously, we had also reported on Microsoft announcing its Mesh, which it stated was the next step in the evolution of Microsoft Teams. So it appears we’re all moving towards a more interactive and immersive VR world soon.
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