Amazfit, the company known for making wearable devices, has become the world’s third-largest smartwatch maker in the third quarter of this year, overtaking Chinese giant Huawei, reports Counterpoint Research’s Global Smartwatch Model Tracker.
The report claims that Amazfit has managed to ship around 9.9 million units of its smartwatches in Q3 2021, which is representing an increase of 89 percent over the same period in the previous year. It now has a 5.8% global smartwatch market share.
Another highlight of the brand in the report is its increasing presence in the overseas market. The company’s sales from the overseas market accounted for 61.8 percent of its global shipments. In Germany, its sales increased 150 percent year-on-year while in Turkey, the brand’s shipments increased by 324 percent YoY.
It has seen a good response in the European market from regions like Italy, Spain, and Germany. A few products from the brand performed quite well in the market, including the GTR 2e, GTS 2e, and T-Rex Pro.
Further, the company also benefited from partnerships with Spartan, ESOK Rally in Turkey, All-Russian Zavidovu SUP Challenge, Israeli Beach Volleyball Championship, and Cruce Teques in Mexico.
Apple has retained its top position in the smartwatch market in Q3 with a 21.8% share but its market share fell by 10 percent YoY. South Korean tech giant Samsung grabs the second spot with record-high shipments of Galaxy Watch4 and Galaxy Watch4 Classic, helping the brand increase its market share from 9.9% to 14.4%.
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