Honor, which was a sub-brand of Huawei, became an independent brand last year as the Chinese giant has been struggling to maintain its presence in the smartphone market because of the sanctions imposed by the United States.

Ever since becoming an independent brand, the company has been actively trying to regain the lost market share and expand its footprints. Now, at the sidelines of the Honor 60 series launch, the company’s CEO shared some key details related to the company.

Honor 60 series hands-on

Honor CEO Zhao Ming has revealed that the company now has an offline presence in more than 30,000 locations, which includes official retail stores, special zones, counters, and authorized experience stores.

Not just that, he has also revealed that the company is getting almost 70 percent of its total sales from these offline stores. This is quite an interesting development given that Honor mostly positions its devices in the mid-range segment and it was the leading company for online sales in China under Huawei.

Zhao Ming has said that the company is now planning to increase the speed at which Honor retail stores are being built. In the month of October and November this year, the company added over 2,000 more offline stores to its tally and the number is still growing.

During its peak, Honor-branded smartphones accounted for about 16.7 percent of the market share in China. However, it fell to about 3 percent in the first quarter of 2021, just as the company split from Huawei.

But the company has rapidly regained the lost market share. The brand has now become a part of the top three smartphone manufacturers in China with a market share of 14.6 percent. Not just China, Honor has also resumed business operations in about 50 countries around the world and is now focusing on recovering the lost market share.

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