Amazon’s Alexa Internet is a 25-year old service whose name has now been overshadowed by Amazon’s more illustrious digital assistant. Alexa came on board in 1996 but was bought by Amazon in 1999. It has provided web traffic analysis since then. Amazon has now indicated that the Alexa service will be retired by May 1, 2022.
The Alexa subscription service is very popular in some quarters with the Alexa Rank, which provide ranking metrics for the most popular websites. The Alexa team has now announced that it has stopped offering new subscriptions effective December 8, as it has activated its winding down processes. Being a subscription service, the Alexa.com team is providing the opportunity for paid users to export their data and thereafter delete their account. No solid reason was given by the team for the decision to retire Alexa.
Alexa had operated as a go-to resource for content research, competitive analysis, keyword research and several other web traffic metrics. It had helped many firms to convert find, reach and convert their digital audience consistently for the past 25 years. While the service was highly coveted in many quarters, it has also had its share of accusations that Alexa Rank could be gamed, thus calling its credibility to question. However, the brand had sustained its relevance these 25 years with a great performance and would be bowing out with a flourish.
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