The figures for the smartphone market during the third quarter of this year are in, and they show that the market grew 6% compared to Q2 2021 but also declined 6% when compared to the same period in 2020.
Samsung remained the biggest individual brand with a market share of 20%, followed by Apple with a share of 14% and Xiaomi with a share of 13% (via Counterpoint Research). However, BBK Electronics grabs the top spot when the market shares of all of its brands (OPPO, vivo, OnePlus, realme) are combined – holding 25% of the shipments.
Counterpoint further revealed to Nokiamob that Nokia shipped almost 3 million smartphones in Q3 2021, representing a growth of 12% compared to Q2 2021. But it gets even more impressive when the shipments are compared to Q3 2020 as the growth then sharply rises to 37%.
The rise has been driven by the Middle East, Africa, and North America where the exit of LG has left quite some shoes to be filled. Still, in terms of global smartphone makers ranking, Nokia Mobile retained the 14th spot.
As for feature phones, Nokia Mobile remained the 2nd largest vendor, shipping around 10 million units in Q3 2021. This, combined with smartphone sales, churns out a 13 million figure in total, making Nokia the 11th biggest phone vendor on the planet. But even with the growth, the company has actually slipped two places compared to the previous quarter.
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