Toyota is making you pay to use features that are on your car. The company is moving to a paid monthly subscription pack, which starts with you paying to use the remote car start feature from the key fobs.
The new subscription format is from the Japanese automobile maker’s new Connected Services (Via TheVerge). This would have the company offers its customers the option to buy one of these new services after buying a new Toyota car. The service includes Remote Connect, which lets users remotely start their cars directly from the key fob. In other words, we might be seeing a shift in the automobile industry as ‘smart features’ could new be offered under new monthly subscription plans.
At the moment, the company is offering free trials of Remote Control, although, the length of that trial depends on the audio package that is included with the vehicle. To make matters more complicated, only a few Toyota models currently support the Audio Plus or Premium Audio packages that lets you access the free trial. But regardless, we can confirm that the subscription model is official with $8/month or $80/year plans. Notably, Tesla also offers a similar subscription offering with its paid OTA (Over the Air) upgrades allowing users to activate certain features that are already built into the car, but are locked behind a paywall.
This includes paying to enable “Rear Heated Seats.” Although, Tesla usually takes a one time payment for these features rather than having you pay monthly. So while this might not be common with vehicles right now, the future of smart cars with paid DLCs (Downloadable Content) might not be far off. Meaning, one day you’ll be paying the car company every month for small smart features that are already built into your cars. With automobile giant Toyota adopting this business model, we can soon expect other brands to also launch similar models with their upcoming smart cars as well.
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