Around October end, Google launched its latest Pixel 6 lineup of devices with the all-new Tensor chipset and a whole host of new features. However, it has been unclear how well these new devices are doing in their domestic U.S market. Now, a new report has emerged that sheds light on this question.
According to a 9to5Google, Wave7 Research has published a new report that breaks down brick-and-mortar carrier sales based on a sample size of multiple stores around the United States. In Wave7’s October report, Google Pixels averaged around a mere 1-2% sales with major carriers, namely Verizon, AT&T, and T-Mobile. However, this data represented the previous generation Pixel Phone sales, namely the Pixel 5 and Pixel 5a, as the latest devices were released too late in the month to affect the sales figures.
In the November report, we observe Google’s Pixel sales have increased to anywhere between 3-5%. The flagship duo seems to be most popular at Verizon, where it managed to capture 5% of store sales in November compared to 3% back in October. Sales remained constant at AT&T, which saw 3% during both months, while T-Mobile saw a slight increase of 1%, bringing the sales share from 2% in October to 3% in November.
Samsung and Apple remain dominant in the North American market with Google now coming in at a distant 3rd.
The sales gains might not appear huge, but it is a significant increase that has not been observed throughout 2021. It signifies the increased interest of customers in the new Pixel 6 and Pixel 6 Pro, which could be credited to Google’s aggressive ad campaign, especially the heavy TV advertising.
When asked directly about the sales performance of the Pixel 6 series phones, one carrier store said that the Pixel 6 series was a cause of frustration due to a lack of inventory. Multiple Verizon employees gave similar feedback stating that inventory was “too thin” to meet the demand for the new Pixel smartphones.
However, this comes as no surprise Google has had trouble keeping the Pixel 6 series in stock since launch day due to the ongoing global chip shortage.
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