Xiaomi was once not known for advertising its products. Its phones were used to sell via the word of mouth from customers. Years later, the company is no longer the startup it once used to be. It now markets its device both online as well as offline. One of these adverts has now resulted in a penalty for the firm.
According to a report by ITHome, Xiaomi has been fined ¥20,000 ($3,141) for false advertising in its home country. This penalty has been imposed by the Chinese government’s market supervision department for violating the “Advertising Law of the People’s Republic of China”.
Last year, the company made a mistake in a banner ad for Redmi K30 5G on Tmall. The promotional image mentioned the smartphone to feature ‘Samsung AMOLED display’. While in reality, the handset sports an LCD panel.
Looks like the person in charge of the banner ad did not double-check the final picture. Whoever that did this mistake may have got confused with the specs of the Redmi K30 Pro 5G, which actually has an AMOLED panel supplied by Samsung Display.
We don’t think Xiaomi meant to falsely advertise its then best-selling 5G smartphone at the time. What are your thoughts on this matter? Do let us know in the comment section below.
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