Earlier this new, it first emerged as a rumor that OnePlus was planning to merge with OPPO to become a single brand. The rumor soon gained traction when a leaked memo was spotted hinting that OnePlus will now become a sub-brand of OPPO. OPPO even reportedly dropped about 20% of its workforce after the merger.
In furtherance of the merger, OnePlus Service has announced via the OnePlus community that OnePlus China’s offline after-sales service business will complete the overall business migration from January 1, 2022. To this end, OnePlus users will then be able to access after-sale services from the nearly 1,000 OPPO official authorized service centers across the country. The company disclosed that OnePlus users will be able to access after-sale services after the overall migration from the 16th to the 18th of each month.
OPPO and OnePlus are both subsidiaries of BBK Holdings. The company is obviously looking to increase the profitability of the OnePlus brand with this new merger. The two companies will operate under the Ouga Group as the parent company with Realme joining as the third mobile phone brand.
At the sales level, OPPO Mall has been renamed Ouga Mall, which includes products from the three brands of OPPO, OnePlus, and Realme. The brands will join forces in the sales of their smartphones. Also, there is a merger at the product level of the operating system. OnePlus has ditched the OxygenOS in favor of OPPO’s ColorOS.
In addition, according to relevant information, OnePlus’ R&D department has also been merged with OPPO’s R&D department. Although it is still a separate department, from the perspective of the entire R&D structure, all its R&D projects will also be coordinated by the combined R&D team.
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