With the launch of the Xiaomi 12 series being just around the corner, various rumors and leaks have been surfacing online. In response to this, the company’s founder and CEO, Lei Jun, released a new anti-leak parody video.
The new video was shared on his official Weibo account (a Chinese microblogging website) and even teases the retail box, in which the flagship series will be packaged and shipped in. This video is purely for entertainment purposes and is clearly not meant to be taken seriously as we can see the Xiaomi 12 series box is secured with a number of small locks. These locks are in place just to prevent the smartphone from being leaked and are not actually practical.
But it is still amusing to see the Chinese tech giant’s executive attempt to prevent these numerous leaks in the parody video. The caption of the video even states that secrecy is hard and its marketing department was forced to come up with a new idea to prevent any information from getting out. Looking at the packaging, we can observe the usual branding on the black box, with a large “12” at the front. Notably, the official had to go through a number of larger boxes to get to the official retail box.
Talking about leaks, we had recently covered one, which revealed certain specifications and even some images as well. Apparently, the base model will sport a 6.28 inch display, while the Pro variant will have a larger 6.73 inch Samsung E5 AMOLED LTPO display. This panel will feature 2K resolution, a 120Hz refresh rate, and a single punch hole selfie camera for a 32 megapixel sensor. On the rear, the device will house a triple camera setup with a 50 megapixel primary sensor, 50 megapixel telephoto shooter, and another 50 megapixel ultra wide angle lens. Under the hood, it is powered by Qualcomm’s latest Snapdragon 8 Gen 1 5G chipset.
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