With the Xiaomi 12 series launch being just a couple of hours away, Lei Jun, the Founder and CEO of the company, shared new social media posts online, in which he compared the upcoming flagship model to Apple’s current gen top end iPhone 13 series.
The executive shared the posts on his official Weibo account (a Chinese microblogging website). He stated that the Xiaomi 12 Pro has a better feel in your hands than the iPhone 12 Pro Max and showcased improvements in battery technology. According to Lei Jun, the Cupertino based company’s iPhone 13 Pro Max sports a 6.7 inch display, with its dimensions being 160.8mm x 78.1mm x 7.65mm and weight being 238 grams. On the other hand, the Chinese tech giant’s 12 Pro arrives with a 6.73 inch display with body measurements of 163.6mm x 74.6mm x 8.16mm and a weight of 205 grams.
In other words, despite having a larger display, the 12 Pro weighs less than the iPhone 13 Pro Max, while its 74.6 mm width also being narrower. Meaning, it is easier to grasp and would offer a better hand feel overall. Furthermore, he also highlighted the display, which is a curved screen that offers a 120Hz refresh rate and houses a punch hole camera over a large notch on the top. Similarly, the founder even pits the base Xiaomi 12 model against the vanilla iPhone 13 model as well, with the former also being narrower than the latter. It also received an A+ rating from DisplayMate.
The senior official claimed that the brand also put in great efforts for its compact flagship phone. To make the motherboard on the Xiaomi 12 smaller, they made a costly sandwich structure while also developing the thinnest VC cooling plate to ensure proper thermal management. Despite the smaller size, the base 12 model features an increased battery capacity thanks to its new generation of cobalt oxide battery, which also raises the cost of the device. So, our previous report of the new flagship series costing a lot more than the previous generation might have just been confirmed.
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