Xiaomi held a massive launch event earlier today where they unveiled multiple new products from the brand, including the Xiaomi 12 smartphone lineup, MIUI 13, Xiaomi Watch S1, and many more. But the products were not the only thing revealed in this conference as Xiaomi’s CEO and Founder Lei Jun took to the stage to announce the company’s future plans.
Earlier this year, Xiaomi briefly overtook Apple in the total global shipment volume, making it the 2nd largest global smartphone manufacturer for a while. Now, the CEO of Xiaomi announced that the company intends to take on the global leaders in the smartphone industry and become the number one smartphone brand in the next three years.
A similar statement was made earlier in November by Lu Weibning, the Senior VP of Xiaomi Group China and GM of Redmi, who posted on Weibo clarifying Xiaomi’s goals in the future. Lu Weibing explained that Xiaomi’s Founder Lei Jun had put forward a goal of No.1 sales of Xiaomi smartphones in the world by 2024. And to achieve this, Xiaomi will first focus on increasing their sales in the Chinese market. Since 70% of the smartphone sales in China are done through physical stores, Xiaomi plans to increase their brick and mortar outlets to 30,000 in the next three years. He also stated that since Xiaomi plans to be the king of smartphone sales globally, they will not specifically target any single brand (Apple) and focus on making products that can rival all the top brands.
The announcement by Xiaomi’s founder Lei Jun has also raised some questions about how they plan to achieve global dominance in the smartphone market. Recently, Xiaomi has constantly ranked 3rd, trailing closely behind Apple. However, Samsung still has a sizable lead over the two brands. If Xiaomi plans to reach this goal they have set for themselves, we might see the brand strengthening its position in the European market, where Samsung has recently been losing ground. Additionally, the company has a perfect opportunity to consume the market share conceded by Huawei due to recent chip bans imposed on them by the U.S.
Only time will tell if Xiaomi can overcome this challenge and achieve the milestone of the leading global smartphone producer in the next three years, and we will be here to bring you the latest news on their progress, so stay tuned.
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