Apple continues to wear the top smartphone brand crown in terms of sales units and revenue in China. This marks the brand’s 6th consecutive week at the top position.
In a recently published Counterpoint Research report, the global industry analysis firm stated that Apple’s rise to first place began right after the iPhone 13 was released in China. Since then Apple has been in the leading position for the majority period, rarely getting dethroned by Vivo. However, for the past six weeks, the Cupertino-based giant has been leading by a considerable margin.
The new iPhone 13 has been credited for this success which was released at a relatively lower starting price in China and brought with it the new camera and 5G features. Counterpoint is also linking the Apple iPhone surge to the problems of former powerhouse Huawei, which faced declining sales due to the ongoing US sanctions.
Among the iPhone 13 models offered in China, the base iPhone 13 models recorded the highest sales proportions at 51%, followed by iPhone 13 Pro Max at 23%. The iPhone 13 Pro made for 21% of Apple’s smartphone sales volume while iPhone 13 Mini made for 5% of the total sales during 2021.
Ever since the iPhone 13 release, Apple has maintained the top spot in terms of sales volume in China apart from the brief period during Singles Day when it was overtaken by Vivo.
Research Director Tom Kang has stated that “Apple’s only true competitor in China till now was Huawei and it is now facing serious production issues due to the US sanctions. Apple is likely to continue its high performance in China until other competitors catch up in both brand and quality.”
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