The full measure of the US sanction regime against Huawei has been reflected in the latest shipment numbers for the company as shown by data released by Omdia. Huawei’s phone shipments for 2021 had declined to 35 million units, which is a massive 81.6% drop from its 2020 numbers, while its market share globally dropped from 15% in 2020 to just about 3% in 2021. Interestingly, however, Huawei’s former brand Honor sold about 40 million units, which placed it in 8th position globally ahead of Huawei.
Back in mid-2020 when the US embargo kicked in, Huawei was on the top echelon of the market, second only to Apple. It declined slightly at the end of 2020 to the third position, but its present 9th position indicates that the impact was massively felt in its smartphone segment. Huawei had been cut off from critical supplies for the software component of its smartphones and some hardware, especially important chips. Being put on the US Entity List was therefore a fundamental factor for Huawei’s steep decline. Huawei had continued to deny any ties with the Chinese military on the charge of being a security risk to the United States.
Samsung still maintains the lead in global smartphone shipments with 271.5 million units while Apple was second with 236.2 million units. Other strong performers were Xiaomi, Oppo, Realme, and Motorola. In terms of Q4 2021 performance, Apple outshone Samsung with its 87 million iPhones shipped, compared to Samsung’s 69.1 million units.
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