Smartphone shipments in the Indian market have witnessed a growth of 11 percent year-on-year in the year 2021, despite several issues hitting the smartphone industry, ranging from a shortage of components to supply chain disruption.

The latest report from Counterpoint Research adds that the country saw shipments of 169 million units in 2021. However, the shipments in the fourth quarter (i.e. Q4 2021) witnessed a decline of 8 percent.

India Smartphone Market Share 2021

Chinese brand Xiaomi managed to retain its position at the top, covering a 24 percent market share. Unlike previous years, the company’s growth was quite limited to just 2 percent year-on-year.

The good news for Xioami is that the company managed to get more share in the premium segment this time, witnessing a massive growth of 258 percent. It’s noteworthy that the report considers devices priced above ₹30,000 as premium phones.

South Korean giant Samsung came in second with a market share of 18 percent while Vivo took the third spot as the company managed to capture about 15 percent of the market share, followed by Vivo’s sister companies Realme and OPPO with 14 percent and 10 percent market share respectively.

Talking about the 5G smartphones, Samsung emerges as the leading brand in the Indian market in Q4 2021. The South Korean giant also led in the mid-range segment with a 28 percent market share. The brand also managed to grow its share by triple digits in the foldable smartphones category.

Apple emerged as the fastest-growing smartphone brand in 2021 with 108 percent year-on-year growth. It led the premium segment in India with a massive 44 percent market share and the brand is now getting aggressive in the country, which could further help cement its position in the premium category.

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