Counterpoint Research has released a new report on the Vietnamese smartphone market. The research firm says that the market grew 104% QoQ and 15% YoY in the last quarter of 2021. Samsung retained the top position. On the other hand, Xiaomi was pushed to the fifth position by Apple due to strong iPhone 13 sales.
As a result of the COVID-19 pandemic, macroeconomic worries, and supply chain issues, the smartphone market in Vietnam, which is dominated by offline channels, went through difficulties throughout 2021. However, it sprang back to growth in Q4.
Both Samsung and Apple witnessed their highest ever shipments in the country last year. The South Koran tech giant led the market, followed by OPPO (including OnePlus), Xiaomi (including Redmi and POCO), vivo, Apple, and realme.
However, in the final quarter of the year, Xiaomi actually came fourth. It was not only beaten by OPPO and vivo but also Apple. Enhanced distributions strategy by Apple boosted the sales of iPhones in Q4.
The only brand that showed a decline in 2021 was OPPO though it held the second position overall by growing 88% QoQ in Q4. Being an offline-centric brand, the company’s growth decremented by 6% YoY due to lockdowns in Q2 and Q3 as well as a shortage of 4G SoCs.
Lastly, Vietnam has never been an online-first smartphone market, however, it did account for 15% of shipments in 2021 by growing 8% YoY.
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