As a company that focuses on both online and offline retail, Apple has always tried to attract its offline customers with its warm and friendly customer service coupled with its uniquely designed Apple stores, to create a nice and inviting atmosphere to shop for Apple products.
Apple’s newest and latest retail store arrives in the heart of the United Arab Emirates, Abu Dhabi. Apple Al Maryah Island Store opened last Friday, February 25, a new retail destination elevated above steps of cascading water. Serving as Apple’s newest store in the United Arab Emirates, the space delivers the best of Apple with shoreline views amid Abu Dhabi’s prestigious financial district.
“We couldn’t be more thrilled to open the stunning Apple Al Maryah Island,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “Our talented team is ready to welcome and delight customers from this vibrant community to our newest location in the Emirates.”
To celebrate the grand opening, the store will debut three unique Today at Apple sessions that draw inspiration from the beautiful surroundings and creative culture of Abu Dhabi:
- Photo Walk: Fluidity and Motion with iPhone 13 Pro, co-created with local photographer Mohamed Somji
- Music Walk: Liquid Soundscapes with GarageBand
- Art Walk: Drawing Creativity Within Session Guide
Coming to the design, Apple Al Maryah Island introduces several new design elements reflective of its surroundings. From the promenade, two ramps paved with Absolute Black granite stone cut through water and continue seamlessly inside the store, blurring the barrier between inside and out. The store also features a golden carbon fibre roof locally sourced in the UAE. At the entrance of The Galleria Al Maryah Island Mall, visitors entering will walk through a mirrored stainless steel portal, enveloped by the sights and sounds of water jets cascading over exterior glass walls. A 72-foot-long mirrored foil ceiling creates a kaleidoscopic effect, with water falling down the walls, and reflections seen below.
For the interior, guests are greeted with panoramic views of Abu Dhabi’s extraordinary skyline. When looking up, customers will also find a one-of-a-kind ceiling made of stretched gold fabric. The glass walls bring in the natural light, with ficus trees adding greenery to the interior. In addition, the store also features an innovative radiant floor system combined with displacement ventilation that helps cool the building.
Apple’s new store features a multicultural team of more than 80 members who represent 28 nationalities and collectively speak over 30 languages, including Arabic, French, Hindi, Tagalog, and more. Throughout the expansive space, customers can get shopping assistance from highly knowledgeable Apple specialists as they explore the latest products, learn more about Apple services such as the Trade-In program, or receive expert advice and support at the Genius Grove.
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