ASUS is building its OLED ecosystem in India and will be unveiling its first OLED TV in the country on March 3. This follows the company’s release of a set of OLED laptops in India last year.
A new hashtag campaign is being done to showcase the ASUS OLED TV unveiling in India. ASUS says the new age of its OLED TV is here and it offers an exhilarating user experience. The brand campaign for the ASUS OLED TV in India is #WhoWatchesTV and it narrates the strong connections the average Indian family has with its television.
The new brand campaign is a social experiment that aims to capture emotions when the consumer’s TV time is interrupted. It hopes to highlight the importance of redefining TV viewing by offering a more portable way of watching TV. The brand campaign hopes to explore Indians’ love for the TV and to introduce the exciting features and functionality of the ASUS OLED TV for the Indian market.
There are few specs details available on the new ASUS OLED TV at this time. However, we expect some key specs and pricing details will be made available before or during the March 3 launch event slated for noon.
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