We had recently reported on Samsung taking the throne in the LATAM (Latin American) smartphone market. And now, a new report has revealed that the brand has even topped the handset market in Europe in 2021.
According to a Strategy Analytics report, the South Korean tech giant continued to dominate the region, while Apple took the second spot. Although, Realme made an impressive entry into the market’s top 5 spots and saw a whopping 500 percent growth as well. This made it the fastest growing brand in the Europe for the year 2021. During this same period, Samsung retained its throne with a sizeable 29 percent market share in Europe. While the company was still No. 1 in the region, it saw a decline of 1 percent year on year.
Meanwhile, Apple saw an 11 percent growth year on year, with its market share being 23 percent last year. The third place was taken by the Chinese smartphone brand, Xiaomi, which had a 20 percent market share, but saw an noticeable 33 percent growth year on year in 2021. The fourth place went to Oppo, which had a meager 5 percent market share in 2021 but saw a 77 percent growth over the previous year.
Thus, Realme had the most impressive performance in terms of just growth. It had an even smaller 3 percent market share but was able to take the fifth spot thanks to its 500 percent growth over 2020. The company has seen similar growth rates in other regions as well. Strategy Analytics believes that its aggressive pricing and diverse portfolio helped it grow at such a high pace.
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