Samsung had just recently held an #EpicUnboxing event with the Galaxy S22 Ultra. This event took place on March 5 and saw great success since it involved over 1820 customers who pre-booked the Galaxy S22 Ultra across 17 different cities, which set a new Guinness World Record.

This world record was set for the most number of people unboxing simultaneously at multiple venues. The South Korean tech giant had recently broken another record, where its Galaxy S22 series became the most pre-booked Samsung device with over 100,000 orders in just 72 hours. The #EpicUnboxing event was also the company’s way of thanking its early buying customers by giving out limited edition boxed created specifically for this record attempt.

In the limited edition box, customers are treated to a Galaxy Watch4 smartwatch and another surprise gift of Galaxy Buds2 TWS earbuds. Furthermore, the limited edition Galaxy S22 Ultra box also contains a special thank you note in seed paper as well in India. Notably, the world record arrives ahead of the Galaxy S22 series’ launch in India, which is set to officially hit stores on March 11.

Samsung Galaxy S22 Ultra Burgundy

According to Aditya Babbar, Senior Director at Samsung, “It is indeed a big day for us and I’m extremely proud to be a part of the team which managed this record breaking event across 17 cities. I am thankful to all our consumers and epic fans who came together to makes this a truly historic day for Samsung. With #EpicUnboxing we have officially entered the Guinness World Records and we are delighted that we could celebrate this epic achievement with our fans.”

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