HMD Global, the company behind the Nokia-branded smartphones has been launching new entry-level and budget smartphones as well as feature phones in the market. But it’s been a few years since we got a premium device from the brand.

If you have been waiting for a flagship smartphone from Nokia, then you are in for a disappointment. HMD Global has confirmed that the company has no plans of launching a flagship or premium smartphone anytime soon.

Nokia Logo

The company has confirmed that the brand will be focusing on the core business for new, which includes entry-level and mid-range smartphones along with feature phones. It wants to offer durable devices with multi-day battery life and an affordable price tag.

This new strategy of Nokia appears to be working as the company achieved a full year of operational profitability. The company has been profitable since Q3 2020 and Q4 2021 was the most profitable quarter in its history.

Nokia 9 PureView was the last flagship smartphone launched by the company in 2019 and since then, there has been no new premium device from the brand. There were rumors about a follow-up PureView smartphone with a focus on the camera department but the device has been delayed several times and now there’s no update regarding the phone.

It appears that HMD Global has made a good choice here given that not all the brands can perform well in the premium smartphones market, especially when the market is dominated by a select few companies. Given that the major brands like BlackBerry, HTC, and to some extent Sony have bowed out of the smartphone market, sticking with what works best for Nokia seems to be a smart choice.

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