Netflix is working towards a new policy where users will have to pay a little amount on top of the plan fees to share the password with members outside their household.
In a blog titled “Paying to Share Netflix Outside Your Household”, Netflix said, “So for the last year we’ve been working on ways to enable members who share outside their household to do so easily and securely, while also paying a bit more. And over the next few weeks, we’ll launch and test two new features for our members in Chile, Costa Rica, and Peru.”
The move comes after Netflix repeatedly stated that users sharing their passwords with friends and family is hurting the company’s earnings. So now, users will need to pay extra money on top of their subscription charges if they want to share their passwords with someone outside their premises.
Netflix is introducing two new features, “Add an Extra Member” and “Transfer Profile to a New Account”, to overcome the problem of users sharing their passwords with members outside their household.
The “Add an Extra Member,” feature will provide users of Standard and Premium plans to add two sub-accounts for people they don’t live with. Each user would have their own username and password. And it will cost users CLP 2,380 (approx Rs 225) in Chile, USD 2.99 in Costa Rica, and PEN 7.9 in Peru.
Additionally, the “Transfer Profile to a New Account,” feature will allow users to transfer the existing profile to a new account, keeping the user’s watch history, favorites, and personalized recommendations. This feature will be available to Basic, Standard, and Premium plan members.
These new charges and features have not yet been introduced in India. Additionally considering that the Indian market is price sensitive and Netflix had to reduce its price for the Indian market as compared to other markets in the world, it would be interesting to see what strategy Netflix will adopt for India.
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