Spotify is apparently testing a new feature that might be quite useful for those that listen to Podcasts on the audio platform. This feature adds vertical scrolling similar to a newsfeed or Reels on Instagram.

The news arrives from a video shared on Twitter (Via TechCrunch). This new audio newsfeed shows users 60 second short audio clips that scroll vertically. Reportedly, the feature will employ machine learning model that has been trained for over 100,000 hours of audio to make it capable of automatically suggesting selected audio clips to the individual users. According to the audio streaming company, this will be based on technology that it acquired when it purchased Podz last year for around 49 million US Dollars.

Podz was the startup that created the “audio newsfeed” to help address the issue of podcast’s discoverability. Thus, it used a Instagram Reels/TikTok like vertical scrolling format for this process. Notably, the real innovation behind this feature was the ability to select audio clips of shows in a way that didn’t require podcast creators to make their own clips. As of right now, the feature is being tested in limited regions where users are offered a dedicated “Podcasts” button within the application itself.

Spotify

Clicking on this will take them to the vertical scrolling audio newsfeed. Interestingly, the audio clip is also transcribed on the display as it plays. If interested, users can click on the play button to continue to the show as well. In a statement to TechCrunch, the company said that “At Spotify, we routinely conduct a number of tests in an effort to improve our user experience. Some of those tests end up paving the way for our broader user experience and others serve only as an important learning. We don’t have any further news to share at this time.”

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