The #AnnounceYourself campaign which ran throughout January and February 2022 was a global hit among football fans all over the world. TECNO, which is the Global Handset partner of Manchester City Football Club launched this first-ever immersive Augmented Reality (AR) experience in the football world.
The campaign allowed football fans all over the world to interact with the football club in exciting and novel ways. From journeying through the Etihad Stadium and City Football Academy training campus, signing a new contract, selecting their squad number, to mingling with first-team players, the immersive AR experience campaign accorded football fans a ticket to live out their dreams supporting their favorite club.
Users could even take part in the TECNO Mobile 3D penalty shootout games before showing off their skills and scores on social media. The AR experience campaign culminated in a grand lucky draw where lucky contestants won rare VIP matchday tickets and travel to a Manchester City home fixture during the season.
To step into this virtual world of Manchester City, fans just had to whip out their smartphones to scan a QR code with their built-in camera app from anywhere around the world.
With an AR platform that was specially designed for the campaign, features like 3D modeling, custom animation, 360-degree video, mini-games, and advanced analytics provision powered the entire AR experience for the fans.
The campaign was also evolving in real-time by being interactive in nature. Users were enthralled by various continuous, exclusive digital content upgrades within the virtual world and supporters could return each time to uncover invigorating new features like special player phone backgrounds and unique video collaterals.
This was the world’s first immersive AR experience campaign centered around the football league, the #AnnounceYourself campaign was met with immense success as fans all over the world joined in on this never-before-seen experience of a lifetime. The campaign was not only the “world’s first”, but it was also a global success among club fans.
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