Acer is a Taiwanese international hardware and electronics corporation, specializing in advanced electronics technology. The company is most well renowned for its laptops internationally, specifically for its Acer Nitro gaming lineup, Acer Swift ultrabook series and Acer Aspire budget lineup.

Acer Swift 5

 

Over the years, the company has proved to be a strong competitor in the laptop space with its relatively performant laptops at affordable prices and has since expanded globally to regions beyond Asia such as in the United States, Europe, Australia and also Russia.

However, it seems that the brand is halting its operations in one of its key global markets amid the region’s current humanitarian crisis. The region, in particular, is called Russia.

As the situation of the Russian invasion of Ukraine does not seem to be slowing down, Acer recently published a media statement on Twitter stating that the company will be suspending its business operations in Russia. The decision was made in compliance with international trade laws and regulations in mind as several countries and regions have decided to impose sanctions on Russia to denounce the Russian Federation for its foreign special military operations in Ukraine.

Acer in the statement also mentions that the company is closely following the developments of the war between Russia and Ukraine. The company emphasises that Acer prioritises the safety of its employees, which includes providing assistance to every individual and family affected by the war.

To conclude the statement, Acer extends its warm wishes that peace will be restored as soon as possible. The brand is also working closely with several international agencies and NGOs to provide humanitarian support in the conflict regions.

 

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