Wearable device market in China was down 7.5 percent year-on-year basis as per International Data Corporation (IDC) report. The wearable device market shipped 25.85 million units in the first quarter of this year i.e. the period from January to March. Wearable devices mainly include audio products like headphones and TWS, smartwatches and wristbands.
IDC says that the decline the China’s wearables market is due to the cooling demand as consumers start spending on other electronics categories.
As per the report, the audio category recorded 15.96 million shipments in Q1, 2022 and clocked a 3.5 percent year-on-year increase. Only TWS earphones maintained a YoY growth of 3.2 percent. The smartwatch market shipped 7.16 million units in the first quarter, down 15.3 percent on a year-on-year basis. 3.86 million units out of the total shipments were adult watches while the rest of 3.3 million units were children’s watches. Restrictions on outdoor activities and the impact of the COVID-19 pandemic are said to be the reason for the decrease in smartwatch shipments in Q1, 2022.
Lastly, the wristband market recorded 2.63 million shipments in the first quarter of 2022 and it declined 33.6 percent year-on-year basis. The segment is said to be affected by the competition of product forms, pandemic situation, and the launch of new upcoming products.
IDC says that the growth rate of the wearable market has slowed down. In the past three years, smartwatches and truly wireless earphones have achieved a period of rapid growth.
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