Realme has extended its partnership with KHY Electronics to locally manufacture audio products in Noida. It is also in talks with other Indian contract manufacturers to bring a host of other audio and wearable devices to the country according to the company’s top executive Madhav Sheth.
Realme is also planning to manufacture laptops and tablets in India by early 2023. The brand has started discussions with three potential partners. Currently, OPPO, Wingtech Mobiles, and DBG Technology manufacture smartphones for Realme while Bhagwati and Videotex make smart TVs for the brand. Sheth said that the investment in expanding the local production and future plans to develop the manufacturing ecosystem will create over 1000 jobs.
Sheth told ET that Realme has invested Rs 26.7 crore in KHY just to make one product and it will continue to invest further. The company will aim to bring 6-8 products in the audio category before the end of 2022. The executive also added that consumers are looking at the second screen on the top of their health/fitness requirements which is driving the growth of smartwatches. Realme plans to bring audio and smartwatches to India.
About smartphones, Sheth also said that Realme will now focus on bringing more 5G-enabled phones in the Rs 10,000 – Rs 15,000 price segment. 90 percent of the brand’s smartphone portfolio in the above Rs 15,000 segment will come with 5G connectivity.
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