Nothing Phone (1) is scheduled to launch on July 12 in an event called “Return to Instinct”. However, getting your hands on the phone will be rather difficult, even after the launch. This is because Nothing is planning to follow the footsteps of OnePlus and will initially sell the Phone (1) through invites only. Carl Pei himself confirmed this in the latest video showcasing the design and manufacturing process.
Nothing recently shared a new video on its YouTube channel that details the design of the phone and its manufacturing process, also letting us know that recycled aluminum is used for manufacturing the phone. However, towards the end of the video, it is revealed that Nothing Phone (1) will undergo an invite system for initial sales (Via XDA).
MKBHD’s Nothing Phone (1) hands-on
Nothing’s co-founder Carl Pei is no stranger to the hype train and invitation-only approach. He did the same thing in his last venture, OnePlus. The Invite system will allow the start-up to sell its products faster and also get them into the hands of the people that “deserve” it most.
In the video, Pei explains that since Nothing is small, it neither has the ability nor the resources to mass-produce millions of smartphones for sale in one go. Pei states that Nothing had two options: delay the sale and stock up more units or sell the phone (1) right off the production line. And as you know, Nothing chose to go with the latter since it’s also a good PR opportunity.
Pei further adds that the company learned a lesson from the Nothing Ear (1). He says that the company was only able to sell the hearable once a week and it would immediately sell like hotcakes. So, the team didn’t want the same thing to be repeated and decided to go for an invite system for the upcoming phone.
The Nothing Phone (1) was recently spotted on Geekbench, which revealed the smartphone will be powered by a Snapdragon 778+ SoC paired with 8GB RAM. The process is no match to the latest Snapdragon 8 gen processors and will give a mediocre performance. Nothing Phone (1)’s future now depends solely on the price and software.
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